Herradura is the tequila with the horseshoe on the label, made at the same hacienda in Amatitán, Jalisco since 1870. It's the producer that created the reposado category in 1974, which is a real claim rather than a marketing one, and it's still one of the more traditionally made tequilas you can buy at this price. The core lineup runs $39.99 to $49.99 for a 750ml, which puts the whole range under $50. Four of the five bottles we carry are in stock. We ship to most states, with an adult 21 or older required to sign at delivery.
The Herradura Lineup
Silver, $39.99. Technically a blanco, but rested 45 days in American white oak rather than bottled straight off the still. That short rest is why it drinks rounder and less sharp than most silvers, with cooked agave and pepper still clearly there.
Reposado, $46.99. Eleven months in oak, against a legal minimum of two. This is the bottle the brand is known for and the one most people should start with. Vanilla and butter over the agave, with more color than a typical reposado.
Añejo, $49.99. Twenty-five months, which is at the long end of the añejo window. Dried fruit and toasted oak, and the agave is still present rather than buried. Good value for what it is.
Ultra Añejo, $49.99. Aged and then charcoal filtered to strip the color out, so it pours clear and drinks like a lighter añejo. That makes it a cristalino, and whether you like the style depends on whether you want the oak flavor without the oak weight. Currently the same price as the standard añejo, which makes it easy to try.
Legend. An añejo matured 14 months in heavily charred, deeply grooved barrels, which pushes it darker and sweeter than the rest of the range. Currently out of stock.
What Makes Herradura Different
Two things, and neither is the horseshoe.
The first is fermentation. Herradura ferments with wild airborne yeast rather than a cultured strain, which is slower and less predictable and is part of why the tequila tastes the way it does. Most producers at this price don't.
The second is the aging. Every expression sits in barrel longer than its category requires. The silver gets 45 days when it could get none, the reposado gets eleven months when two would do, the añejo gets twenty-five when twelve is the floor. That's the through line across the range.
Worth knowing: Herradura has been owned by Brown-Forman, the Jack Daniel's company, since 2007. The production still happens at the original hacienda, but the family-estate story you'll see on the label is history rather than current ownership.
Herradura FAQ
What tequila has a horseshoe on the bottle?
Herradura. The word means horseshoe in Spanish, and the upside-down horseshoe has been the producer's mark since 1870. It appears on the label and the neck of every bottle in the range.
How much does Herradura tequila cost?
The core range runs $39.99 for the Silver, $46.99 for the Reposado, and $49.99 for both the Añejo and Ultra Añejo. Legend sits well above that. Prices move when bottles go on sale.
Which Herradura should I buy first?
The Reposado. It's the expression the producer is best known for, it's the category Herradura invented, and at eleven months in oak it shows what the extra aging actually does without costing much more than the Silver.
Is Herradura a good tequila?
For the money, yes. It's 100% agave across the range, naturally fermented, and aged longer than the rules require at every tier. It's a traditional producer at a mid-shelf price rather than a luxury bottle.
What's the difference between Herradura Añejo and Ultra Añejo?
Filtration. The Ultra is aged and then charcoal filtered to remove the color, so it pours clear and lands lighter on the palate. The standard Añejo keeps its color and its oak weight.
Can tequila be shipped to my state?
We ship to most U.S. states, typically within a few business days. Someone 21 or older has to sign at delivery. Availability is confirmed at checkout, since a handful of states restrict direct spirits shipments.