What Is A Barrel Pick/Store Pick?

Have you ever seen a bottle labeled "store pick" or "barrel pick," and wondered what all the hype is about? These special releases are a growing trend in the bourbon industry, but not everyone understands the terms.

To put it simply, a barrel pick is a single barrel of whiskey (or another spirit) that has been selected by a liquor store, brand partner, or private group. The goal is to offer a fresh take on a well-known spirit and give customers a rare, small-batch experience.

Unlike standard mass-produced bottles, barrel picks come from individual barrels chosen for their exceptional flavor, aroma, and character. The result? One-of-a-kind bottles you won't be able to find just anywhere.

In this article, we delve into the process of barrel picking and the associated benefits before providing some insight into our favorite store picks.

The Benefits of Barrel Picks

Single-barrel whiskey is often more expensive, with a lot more thought, effort, and time going into each batch. So, what are some of the benefits that make this tedious process worthwhile?

Unique flavor profiles

Every barrel is different, even when aged in the same distillery, warehouse, or rickhouse. With store picks, you’re tasting whiskey that might have more depth, spice, sweetness, or complexity than the core brand expression. In most cases, you can look forward to a distinct flavor profile that you haven't experienced before.

A sense of exclusivity

Store picks are often limited to a few dozen bottles, depending on the size of the barrel. Whether you're collecting or sipping, there's something exciting about owning a spirit that only a handful of people will ever taste. This is one of the reasons why single-barrel offerings make such great gifts!

Potential for superior quality

Because these barrels are hand-selected, they often reflect the very best a distillery has to offer. Some picks even outperform limited editions in blind tastings. While you may not know for certain if you'll like the taste and appreciate the quality, in most cases, you are sure to be more than satisfied.

The Main Differences Between Store Picks and Regular Bottles

Store picks are made from a single barrel of whiskey (or another spirit), while regular bottles are manufactured by blending whiskey from two barrels or more. This table highlights the key differences between store picks and regular bottles.

The Barrel Picking Process

Bourbon enthusiasts may be interested in what makes a winning barrel. From the initial consultation all the way through to marketing, we discuss the process from the viewpoint of a barrel purchaser.

Initial consultation

It all begins with a conversation with the distillery. Whether you are representing the store, a private group, or an individual buyer, get in touch with a distillery to start discussing preferences, brand options, and budget, and decide which barrels are best to sample.

Tasting selection

Next, you and your team will get to taste multiple barrel samples, sometimes on-site at the distillery, or other times via shipped samples. You'll select the barrel that stands out based on aroma, flavor, mouthfeel, and finish. This is also your chance to ask the master distiller any questions about the whiskey.

Bottling

Once selected, the chosen barrel is bottled (often at barrel proof or a custom ABV) and labeled with the store’s or group’s name. Sometimes, special bottles are chosen for the collaboration. Alternatively, special stickers are added to mark the difference.

Delivery

The finished products are shipped to the store or customer, typically as a limited run. Some come with custom packaging or neck tags to mark the pick. The time between the initial consultation and the delivery date will depend on how long the whiskey is aged and a variety of other factors.

Marketing

Single-barrel whiskey is often marketed slightly differently from regular bottles. Retailers or clubs often promote the release through tastings, email lists, or online drops. These bottles tend to sell out quickly due to their exclusivity and word-of-mouth buzz.

Some of Our Favorite Store Picks

Here at The Liquor Bros, we are proud to stock a wide variety of top-shelf bourbons. However, some of our favorite products are the exclusive store picks within our online catalog.

Let's take a closer look at some of our top sellers. Perhaps one of them will catch your eye!

Blanton's Gold Store Pick Whiskey

A true marvel in the bourbon world, this store-pick version of Blanton’s Gold amps up the complexity with notes of honey, baking spice, and oak. Bottled at a higher proof than the Original, it's bold yet elegant, perfect for collectors or sipping neat on special occasions.

Rare Character X TLB Rye Whiskey

Crafted in collaboration with The Liquor Barn, this Rare Character pick brings out rye’s best qualities: spice, dark fruit, and a velvety finish. It’s a standout for whiskey connoisseurs who want something both punchy and refined, with just the right amount of edge.

1792 Bottled in Bond Single Barrel Store Pick

Combining the structure of Bottled in Bond rules with the individuality of a single barrel, this pick from 1792 delivers rich caramel, toasted oak, and a peppery finish. It’s a must-try for bourbon traditionalists looking for layered flavor and high proof performance.

Yellowstone Single Barrel Collection Whiskey

Earthy, slightly smoky, and wrapped in a silky vanilla finish, this Yellowstone store pick stands apart with its frontier character and balanced palate. It’s versatile enough to enjoy neat, on the rocks, or in an elevated Old Fashioned.

Old Forester Barrel Strength Single Barrel

This beast of a bourbon pulls no punches - and you wouldn't expect anything less from a Buffalo Trace brand. Straight from the barrel and uncut, it packs notes of dark chocolate, charred oak, and roasted nuts. The result? A powerhouse for bourbon lovers who crave depth and intensity without sacrificing smoothness.

Caribou Crossing Single Barrel Canadian Whiskey

Caribou Crossing offers a smooth, easy-drinking profile with hints of maple, toffee, and spice. This store pick variation brings extra richness and character, ideal for fans of refined Canadian whiskies. If you're buying this as a gift, why not go for the bundle, which includes a bottle of Blanton's Single Barrel Bourbon?

Bulleit Single Barrel Store Pick Bourbon

Expect bold, spicy rye-forward notes with underlying layers of vanilla and dried fruit. This Bulleit store pick shows off the brand’s signature punch while adding complexity from a carefully chosen barrel that most distilleries can't access easily.

Don Julio Private Cask X TLB Tequila Reposado

A luxurious twist on Don Julio’s already iconic Reposado, this private cask pick is richer, rounder, and kissed with oak. Vanilla, agave, and spice come together in harmony, which is ideal for sipping straight or gifting to a serious tequila lover.

Gifting Barrel Pick Whiskey

Barrel picks make incredible gifts because they’re rare, personal, and often come with a story. You're not just giving a bottle but a taste of something unique.

Bundles are also a great way to get more bang for your buck while offering some variety. For example, the Eagle Rare Bourbon + Corazón Tequila Añejo bundle is ideal for recipients who love bourbon and tequila in equal measure. Whether it's a milestone birthday, holiday, or business gift, a store pick adds that extra layer of thoughtfulness.

FAQs

Is a barrel pick the same as a store pick?

Yes! "Barrel pick" and "store pick" are used interchangeably. Both refer to a single barrel of spirit selected by a retailer, liquor store, or group for exclusive bottling.

Are store-picked bourbons worth more?

While it depends on a variety of factors, store-picked bourbons are often worth more than regular bottles. This is especially true if the pick comes from a high-demand distillery or receives rave reviews. Some store picks gain cult followings and increase in value over time.

What is the finest bourbon?

Buffalo Trace is known as one of the finest bourbons around, thanks to the brand's rich history and wide selection. They have won dozens of awards over the years, and their bourbon is often praised for its smoothness and layered tasting notes.

How expensive is a barrel pick?

When it comes to barrel picks, prices vary. A bottle from a store pick might only be a few dollars more than the regular release, or it could be significantly more expensive. It usually depends on the actual barrel's strength, age, and rarity.

How much do liquor stores have to pay for private barrels?

Buying an entire barrel as a group or store is a more significant investment, typically ranging from $8,000 to over $15,000, depending on the type of spirit and barrel.

Should I get a regular whiskey bottle or a store pick?

If you're after consistency, affordability, and broad appeal, go with a regular bottle. But if you're feeling adventurous and want something truly unique, you should try one of the store picks recommended in this article.

Final Thoughts

Whether you're a seasoned whiskey enthusiast or just getting started, barrel picks offer unique appeal that is difficult to ignore. From their one-of-a-kind flavor to the story behind the selection, store picks turn sipping into an immersive experience. So next time you see a "store pick" label, take a chance and try it out!

From Penelope Bourbon to Weller Bourbon and everything in between, whiskey enthusiasts are sure to find everything they are looking for and more at The Liquor Bros. We're home to plenty of store picks thanks to our barrel pick program, and we can't wait to tantalize your tastebuds with our incredible selection.