Handcrafted from blue Weber agave and slow-roasted for 56 hours in the mineral-rich soils of Jalisco’s highlands, Suerte Tequila captures the essence of Mexican heritage.
This small-batch spirit, born from generations of expertise, embodies a commitment to quality that refuses to compromise.
Whether you’re sipping it neat, shaking it into a cocktail, or gifting it to a fellow connoisseur, Suerte offers so much more than just your average top-shelf tequila.
In this overview, we'll tell you everything you need to know about this stand-out tequila brand.
Overview: Suerte Tequila Brand
Founded in 2012 by Laurence Spiewak and Lance Sokol, Suerte was born from a passion for premium tequila. By partnering with master distiller, Pedro Hernandez Barba, in Atotonilco El Alto, the Colorado-based founders have held firm to Mexican craftsmanship.
Where is Suerte tequila made?
Suerte Tequila is proudly crafted in the highlands of Jalisco, Mexico, at the Feliciano Vivanco y Asociados distillery (NOM 1530). This region is world-renowned for producing some of the finest blue Weber agave thanks to its high altitude and mineral-rich soil.
How is Suerte tequila made?
Suerte Tequila is made using traditional, small-batch methods that begin with slow-roasting 100% blue Weber agave in brick ovens to enhance the sweetness.
Next, the cooked agave is crushed using a tahona stone wheel to extract the juice. This juice goes through a fermentation process and is double-distilled in copper stills for character and clarity.
Aged expressions (like the Anejo) rest in American oak barrels to achieve their much-loved woody notes.
Suerte Tequila's Best-Sellers
Like most tequila brands, Suerte offers a range of tequila styles, including Blanco, Reposado, and Anejo. Let's take a closer look at each offering so you can discover which is best-suited for your particular preferences.
Suerte Blanco Tequila
Suerte Blanco Tequila is unaged and bottled straight after distillation, which allows the pure agave flavor to shine through, delivering a crisp flavor experience.
You can expect to enjoy notes of citrus, white pepper, and herbs, perfect for sipping neat or mixing into high-end cocktails.
Suerte Still Strength Blanco Tequila
Bottled at a slightly higher proof (55% ABV), this uncut version of the Blanco is bold, spicy, and full of character. Suerte Still Strength Blanco is ideal for seasoned tequila drinkers who want to indulge in blue agave's raw, unfiltered form.
Suerte Reposado Tequila
Aged for seven months in American oak barrels, the Reposado strikes a beautiful balance between sweet cooked agave and warm vanilla, caramel, and spice notes. This classic choice is smooth enough to sip yet still dynamic enough to use in cocktails, making it a great option for tequila newbies.
Suerte Anejo Tequila
Rested for two full years, the Anejo is rich, complex, and silky on the palate. Layers of oak, dried fruit, toffee, nutmeg, and cinnamon come together to create a luxurious sipping journey that rivals far more expensive tequilas on the market.
Suerte Tequila Extra Anejo
Another great tequila in the lineup, Suerte's Extra Anejo is aged for seven years, resulting in deep, luxurious flavors of dark chocolate, tobacco, and roasted agave.
It’s a collector-worthy bottle for special occasions, after-dinner sips, and serious aficionados.
Suerte Ready to Drink Cocktails
Blending Suerte’s premium tequila with all-natural mixers, these ready-to-drink cocktails offer convenience without compromising flavor or quality. Available in vibrant flavors like "Classic Margarita", "Ranch Water", and "Paloma", they’re perfect for beach days, parties, or sipping on the go.
What Makes Suerte Tequila So Popular?
Despite being around for just over a decade, Suerte has already become a well-respected name in the highly competitive tequila industry.
Let's take a closer look at what makes this brand so popular.
-
Quality and taste: From the crisp, more citrus notes in Suerte's Blanco Tequila to the rich spiciness of the Anejo, the brand is known for its own unique flavor profile. This agave spirit is carefully crafted to impress both casual drinkers and serious connoisseurs.
-
Traditional production process: As an authentic Mexican tequila brand, Suerte turns raw agave into silky smooth tequila using traditional production methods and locally sourced ingredients. This authenticity is what appeals to tequila enthusiasts of all kinds.
-
Reasonable price tag: Despite its premium production and complex flavors, Suerte comes in at a surprisingly affordable price point. It’s a top-tier experience without the hefty price tag, making it more accessible than many other luxury tequila brands.
-
Playful branding: With its signature rabbit logo (a symbol of luck) and vibrant label art, Suerte brings a sense of fun and freshness to the tequila aisle. It's modern, memorable, and doesn't take itself too seriously.
-
Positive reception: Over the years, Suerte Tequila has won multiple awards for its craftsmanship and has received raving online reviews. This has helped the brand gain further recognition in the United States and beyond.
How to Serve Suerte Tequila
Once you have secured your bottle of Suerte Tequila, you want to get the most out of it. Whether you are saving it for a special occasion or are content with casual sipping, the presentation should match the quality of this exclusive agave spirit.
While there aren't any hard and fast rules regarding how to serve Suerte tequila, here are some ideas for you to try.
Straight
When enjoying Suerte tequila as a shot, serve it in a proper tequila glass, not a plastic cup. The Blanco and the Reposado work best when drinking neat, as they tend to go down the smoothest. While some prefer to take these shots at room temperature, others prefer them chilled.
The layered flavors of the tequila don't require lime and salt, but the inclusion of these "chasers" is entirely up to you.
On the rocks
Pouring Suerte Anejo or Reposado over a large ice cube is a great way to open up their deeper flavors. The gentle dilution of the melting ice brings out warm notes of oak, caramel, and spice, but you can always add a splash of water if you find it too strong.
Serve it in a lowball or rocks glass for an elevated sipping experience.
In cocktails
Suerte’s bold yet balanced flavor makes it ideal for premium cocktails. The Blanco shines in a crisp margarita or paloma, while the Reposado adds depth to classics like the Tequila Old Fashioned.
Use fresh ingredients like lemons, melons, grapefruit, and celery, but always keep the spotlight on the tequila. After all, Suerte is undoubtedly the star of the show!
This is your chance to make use of fun glassware and garnishes.
Suerte Tequila Food Pairings
Pairing Suerte Tequila with the right foods can elevate your experience. Each expression complements different dishes, enhancing both the tequila and the meal.
Here are some ideas to inspire your next pairing.
-
Suerte Tequila Blanco: Fresh and bright, Suerte Blanco pairs beautifully with ceviche, grilled shrimp tacos, or spicy guacamole. Its citrusy agave notes cut through spices and rich seafood, making it ideal for light, zesty dishes. In terms of snacks, you could pair the Blanco with salted nuts or crisps.
-
Suerte Tequila Reposado: With its mellow oak and warm spice, the Reposado complements grilled meats, chicken pasta, or even a smoky corn salad. It bridges the gap between bold and smooth, perfect for hearty Mexican dishes or relaxed backyard BBQs.
-
Suerte Tequila Anejo: Rich and complex, Suerte Anejo is best enjoyed alongside slow-roasted pork, carne asada, or dark chocolate desserts. Its notes of caramel, vanilla, and toasted oak also pair beautifully with aged cheeses or a post-dinner cigar.
FAQs
Is Suerte Tequila 100% agave?
Yes, Suerte is an agave tequila, made from 100% blue Weber agave. This ensures a pure, authentic flavor that reflects the quality of the chosen plant and the integrity of traditional production methods.
Where is Suerte Tequila made?
Suerte is crafted in the highlands of Jalisco, Mexico, at the Feliciano Vivanco distillery (NOM 1530). This region is known for its rich red soil and ideal agave-growing conditions, which contribute to the bright, full-bodied flavors found in each bottle.
What is the best tequila according to Mexicans?
Some of the most popular tequila brands among Mexicans include Don Julio, Suerte, and La Gritona. The Sazerac Company has also been known to produce some incredible expressions.
However, each person has their own unique preferences. Some things to look out for when shopping for a great bottle of tequila include the production process, tasting notes, ingredients, and the brand's reputation.
Does Suerte Tequila make a good gift?
Luxury tequila, like Suerte, can make a fantastic gift for the tequila-lover in your life. You can even go the extra mile and include a set of shot glasses along with fresh lemon and limes to make for an eye-catching and memorable gift.
Which is Suerte's best product?
It all depends on your taste preferences, but many aficionados tend to prefer the Anejo thanks to its rich, oak-aged complexity and smooth finish.
If you prefer something lighter and more versatile for cocktails, the Suerte Blanco is a crisp, vibrant option. For a balance between the two, Suerte Reposado offers subtle sweetness with hints of spice and wood.
Final Thoughts
Suerte is the epitome of craftsmanship, culture, and character. Whether you’re new to agave spirits or a seasoned sipper, Suerte offers a level of quality and flavor that stands out with every pour. From the earthy complexity of the Anejo to the Blanco's vibrant freshness, it’s a brand that deserves a spot on your drinks trolley.
Here at The Liquor Bros, we have a wide variety of tequila options available. From limited edition bottles to more approachable tequila brands, there is truly something for everyone. So whether you're shopping for Suerte or something else entirely, be sure to check out our extensive online collection.
