By: Nora Khoury-Potrus, Owner at The Liquor Bros
Last updated: July 2025
Fact Checked
Report Highlights
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Tequila and Mezcal revenue reached $6 billion in 2022
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29.9 million 9-liter cases of Tequila and Mezcal were sold in the U.S. in 2022
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In 2022 case volumes equalled 12.8 million premium cases, 5 million high end premium cases, and 8 million super premium cases
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Over the past decade sales of tequila and mezcal in the U.S. have more than tripled.
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Sales have grown from $1 billion in 2003 to over $6 billion in 2022
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Tequila and Mezcal has seen an average growth of 7.2% per year
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In 2022, U.S. growth for Tequila and Mezcal was up 17.2%, equal to $886 million.
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High end tequila and mezcal brands have grown 1040%
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2022 distilled spirits revenue grew by $1.8B
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2022 growth equalled $866 million for Tequila and Mezcal, $588M for cocktails and ready-to-drinks, and $483M for American whiskey
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The entire U.S. Spirts market is estimated to bring in over $100B annually.
How big is the US Tequila & Mezcal market?
Tequila and Mezcal have become dominant players in the liquor and spirits market, with 2022 revenue reaching $6 billion in the U.S.
How many cases of Tequila & Mezcal are sold in the US?
The number of 9-liter cases of Tequila and Mezcal sold in 2022 reached 29.9 million cases in the U.S.
How many cases of premium, high end premium, and super premium tequila are sold each year?
When breaking down tequila and mezcal case volumes by premium, high end premium, and super premium brands, sales for 2022 equaled 12.8 million premium cases, 5 million high end premium cases, and 8 million super premium cases.
How much revenue are Tequila & Mezcal suppliers making each year?
Tequila and Mezcal supplier revenue reached $6 billion in 2022.
Supplier Gross Revenues (Millions)
|
Year |
Value |
Premium Brands |
High End Premium |
Super Premium |
Grand Total |
|
2003 |
$143 |
$606 |
$73 |
$140 |
$962 |
|
2004 |
$145 |
$674 |
$110 |
$139 |
$1,068 |
|
2005 |
$147 |
$691 |
$128 |
$223 |
$1,189 |
|
2006 |
$149 |
$713 |
$142 |
$400 |
$1,403 |
|
2007 |
$157 |
$754 |
$160 |
$479 |
$1,550 |
|
2008 |
$167 |
$751 |
$146 |
$533 |
$1,597 |
|
2009 |
$201 |
$760 |
$144 |
$540 |
$1,645 |
|
2010 |
$204 |
$760 |
$167 |
$580 |
$1,710 |
|
2011 |
$217 |
$749 |
$193 |
$641 |
$1,800 |
|
2012 |
$221 |
$749 |
$205 |
$707 |
$1,882 |
|
2013 |
$221 |
$818 |
$213 |
$779 |
$2,030 |
|
2014 |
$225 |
$806 |
$220 |
$860 |
$2,111 |
|
2015 |
$231 |
$853 |
$258 |
$968 |
$2,311 |
|
2016 |
$241 |
$909 |
$297 |
$1,038 |
$2,485 |
|
2017 |
$260 |
$968 |
$340 |
$1,163 |
$2,731 |
|
2018 |
$274 |
$1,042 |
$405 |
$1,289 |
$3,010 |
|
2019 |
$287 |
$1,116 |
$488 |
$1,490 |
$3,382 |
|
2020 |
$257 |
$1,248 |
$596 |
$1,868 |
$3,969 |
|
2021 |
$308 |
$1,412 |
$797 |
$2,645 |
$5,162 |
|
2022 |
$327 |
$1,610 |
$1,011 |
$3,100 |
$6,047 |
How much has the Tequila & Mezcal market grown?
Over the past decade sales of tequila and mezcal in the U.S. have more than tripled. Growing from $1 billion in sales in 2003 to over $6 billion in 2022.
With volumes up 273% since 2003, Tequila and Mezcal has seen an average growth of 7.2% per year.
In 2022, U.S. growth for Tequila and Mezcal was up 17.2%, equal to $886 million.
Specifically, high end tequila and mezcal brands have grown 1040% in volume since 2003 and Super Premium by 1522%, accounting for 8.1 million 9-liter cases alone.
At a more detailed view, 2022 distilled spirits revenue grew by $1.8B with a growth of $866 million for Tequila and Mezcal, $588M for cocktails and ready-to-drinks, and $483M for American whiskey
How big is the entire Liquor and Spirits Market?
The entire U.S. spirits market, whose core is made up of whiskey, vodka, gin, tequila, and rum, is estimated to currently bring in over $100B annually.
Sources
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https://www.distilledspirits.org/wp-content/uploads/2023/04/DS_Infographic_TequilaMezcal_2023.pdf
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https://www.mordorintelligence.com/industry-reports/united-states-spirits-market
